Beyond the Drawbridge

I am pleased, nay delighted, to read that

Phase 2 of the brand project kicks off this month with the development and testing of several different brand concepts developed from the market research we conducted in Phase 1.

I once worked for a ‘market-led’ company.  Let’s just say that I discovered that ‘market research’ is code for “we’ve got no imagination so we’re just going to get our potential customers to make stuff up, and deliver it about five years too late, by which time those self-same customers will have got bored and bought from someone else”.  You can add in your own thoughts on how much money such exercises leave for things like, oh for example, research and development.  (There’s a rant brewing.  You can tell, can’t you?).

To help us manage this process, we’ve established a network of specialist sub-committees

Eight sub-committees to be precise.  I couldn’t be bothered counting the names, but there are nine on the steering committee. On average, at least five people on each sub-committee.

We are doomed, aren’t we?

This entry was posted on Sunday, June 1st, 2008 at 20:47 and is filed under corporatization, doom, wank. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.